The Samahang Basketbol ng Pilipinas (SBP) has appointed Alfrancis Chua as Program Director and Team Manager for the Gilas Pilipinas Youth and Men’s teams.
“I am very happy that Alfrancis is back with Gilas. I work well with him, and our only objective is to elevate Philippine basketball,” said SBP President Al Panlilio in a statement.
“The SBP also extends our appreciation to San Miguel Corporation (SMC) Chairman and Chief Executive Officer Ramon Ang for supporting this decision to have Alfrancis help the program again.”
Chua takes on this new role in addition to his duties as SMC Sports Director, Barangay Ginebra San Miguel Governor, and PBA Vice Chairman.
Since being appointed to lead SMC’s basketball operations in 2015, Chua has been pivotal in helping Ginebra, San Miguel Beer, and Magnolia secure a combined 15 PBA championships. He was named PBA Executive of the Year in 2018, 2021, and 2024.
Chua also played a key role in Gilas Pilipinas’ success at the 2022 Hangzhou Asian Games, ending a six-decade wait for an Asiad basketball gold medal.
The SBP is hopeful that his official return to the program will bring continued success.
“It was great having him on the bench motivating the players. He is such a great motivator. That’s one of the things that we hope to enhance the program with his presence,” said Gilas Pilipinas Men head coach Tim Cone.
“He has always been there for me to consult with and talk with. And of course, we had that great run in the Asian Games, which was fantastic.”
Chua will immediately dive into action, joining the team for the second window of the FIBA Asia Cup Qualifiers, where Gilas will face New Zealand on November 21 and Hong Kong on November 24.
“I’m happy I’ll be able to help Gilas in this capacity,” said Chua. “I thank boss RSA for giving me his blessing in taking this new role, and I look forward to working with coach Tim and LA (Tenorio).”
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