Report: FIFA friendly pumps more than $27 million into Lee Co. economy
AUBURN, Ala. (WRBL) — A report released on Wednesday by Auburn Athletics stated that the FIFA Friendly hosted by the university in June generated more than $27 million for Lee County. The study, done in partnership with Collegiate Consulting and Auburn-Opelika Tourism, analyzed lodging data, event-generated revenue and overlapping marketing data points to determine the [...]
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