Look: Czinger went ahead and built its Geneva show stand, anyway

It won’t have escaped your attention that the Geneva International Motor Show did not happen this year. Many carmakers forged ahead and revealed their new cars, but from their own HQs. Czinger, however, had other ideas: It forged ahead and built its Geneva show stand. Despite knowing that not a single member of the press or the public will get to scuff their shoes upon its surface.

“Displaying its innovative spirit and pathbreaking approach as a brand, Czinger completed its Geneva International Motor Show stand build and lifted the covers off its two revolutionary 21C hypercars with a twist—mounting bikes and surfboards on top in a nod to the brand’s Californian heritage,” reads the bullish statement.

PHOTO: Czinger

Why the heck did they do that? To prove a point, it’d seem. Not that Czinger thinks the show should have gone ahead—increasingly few people would disagree that canceling it was the right call. Rather, the upstart wanted to prove its renegade mentality by still finishing the stand while boxes eerily surrounded it.

The Czinger 21C—described in all its 1,233hp glory here—will still get a global reveal online, but confusingly not from the Geneva stand. Instead, it will be unveiled from London, England, on March 10.

PHOTO: Czinger