Facebook will launch new feature "Paywall"

Photo credits to owner

FACEBOOK the world's largest social media heard the cries of news publishers and they are already taking actions say's Campbell Brown.

Campbell Brown is the head of the company's news partnership. And according to him Facebook will launch a subscription-based news product with initial test beginning in October.

The feature appears to be built on top of Facebook's Instant Articles, which aggregates stories from hundreds of publishers based on a reader's interests and preferences. In addition to steering readers to a publisher's home page to consider taking out a digital subscription, Facebook plans to build a "PAYWALL" which would require readers to become subscribers of the platform after they'd accessed 10 articles, Brown said.

"One of the things we heard in our initial meetings from many newspapers and digital publishers is that 'we want a subscription product -- we want to be able to see a paywall in Facebook,'" Brown said at the Digital Publishing Innovation Summit, an industry conference, in New York City on July 18. "And that is something we're doing now. We are launching a subscription product."

Brown said they are doing this because of the news organizations which had complained that they had little control over their stories. 

Due to this issue the News Media Alliance  made a petition to Congress that Facebook and Google benefits from the work of the hundreds newspapers without fairly compensating the publishers.  

Credits to: The street

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