Celebrity endorsement is a form of an advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or well-known personalities using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters.
It's not a new idea in marketing; celebrity endorsements sell products. And while not all brands subscribe to the celebrity endorsement practice, it's based on pretty simple logic. People idolize celebrities, so when famous people are seen in advertisements promoting a new product, audiences are prompted to buy that product, either subliminally or directly. So, here are the most trusted female celebrity endorsers in the country!
1. SARAH GERONIMO - the Popstar Royalty's current endorsements are Rexona, Cebuana Lhuillier, Careline, Myra E, Belo Skincare Lotion, BDO, Aficionado, Charmee, Colgate, Jollibee, Kakao Talk, Living Water, Manulife, Oppo, Sangobion, Sunsilk, and ABS-CBN TV Plus.
2. KIM CHIU - this Chinita Princess currently appears in advertisements for Cherry Mobile, Sassy, Chowking, Olay, Pancit Shanghai, Bench, Goya, Whisper, Skin White, and Blue Water.
3. JUDY ANN SANTOS- AGONCILLO - currently, the Queen of Filipino Teleseryes is endorsing Lactum, Magic Sarap, Myra E, Likas Papaya Extract, Goldilocks, RiteMed, and Fitrum.
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